基于SWOT分析的五莲樱桃区域品牌建设策略

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中图分类号：S662.5 文献标志码：A 文章编号：1002-2910（2026）02-0053-05

Brand building strategy for Wulian cherry based on SWOT analysis

CHEN Xiumiao， SUN Cuipingl， CHEN Zhichao， YANG Zaichao， DU Guiying， ZHENG Quanxingl （.Wulian Agricultural Technology Service Center，Wulian， Shandong 2623oo， China; 2.Wulian Bureau of Meteorological， Wulian， Shandong 26230o， China）

Abstract： Regional agricultural product branding can effectively promote the synergistic development of local specialty industries， As a regional public brand in Shandong Province， Wulian cherry has evolved into a distinctive model of mountain ecological agriculture with unique local characteristics， becoming one of the key industries accelerating rural revitalization. To expedite the development of the Wulian cherry regional brand， this study employed SWOT analysis to examine its branding progress. Based on the current status of the Wulian cherry industry， the analysis identified strengths， weaknesses， opportunities， andchallengesin brand building.Corresponding countermeasures and suggestions were proposed， including promoting standardized production， developing greenhouse cherry cultivation， strengthening technological support， extending industrial chains， and enhancing brand construction.

Key words： Wulian cherry； SWOT analysis； regional brand; development suggestions;standardized production

近年来，中国樱桃产业得到了快速发展，市场竞争愈加激烈[1]。（剩余7830字）