权力高时人们更愿意购买自动驾驶汽车吗？

——感知控制的中介作用

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中图分类号：F713.55 文献标志码： A

Do People with High Power Prefer to Purchase Autonomous Vehicles？ The Mediating Role of Perceived Control

SUN Shiyu LIQing （Antai College of Economics and Management，Shanghai Jiao Tong University， Shanghai 2Ooo3O，China

Abstract： With the development and popularization of autonomous driving technology，a large number of scholars to study the antecedences of purchase attitude of autonomous vehicles. This paper aims to explores the influence of decision agent types on consumers' purchase atitudes，and investigates the boundary and underlying mechanism. Through three studies，we show that consumers exhibit a higher purchasing atitude toward vehicles whose agent type is automated driving algorithm （vs. human）. However，this effect only observed when consumers have high power but not when they have low power. The findings also suggest that perceived control mediate the moderating effect of power on the influence of decision agent type on purchase attitude.

Key words： decision agent; autonomous driving algorithms; power; perceived control; purchase attude

文献回顾与研究假设

1.1 决策代理类型

决策代理类型是自动驾驶汽车和传统汽车的核心差异，指的是驾驶决策权归属于谁。（剩余10331字）