基于SWOT分析的肇兴侗寨文旅融合IP构建研究

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关键词肇兴侗寨；SWOT分析；文旅融合IP中图分类号F304.1 文献标识码A文章编号 0517-6611（2026）02-0111-05doi： 10.3969/j.issn.0517-6611.2026.02.018

AbstractIntheontextofthenewera，China’stourismindustryisonstantlyfcingtransformationandupgading，ndtheulturaltourism integratedIPtoursmodelisaproductoftetrasfoationdupgadingoftetoursindustryAsanmeigtousdevelotod el，culturaldieloeocodlaiofstso hasbecomeaottopicinourismdevelopmentodelsandapproachesinecentyearsBasedothis，earticletakesZhaoxingDogVille inGuizhouProviceasteseachoct，deeplyeplosteostructioelemetsofZaoingDongVilagesuluraladtourse tionIP，usesSalsistoalyedangesidvaages，oit，ndallsofZoingog Vlle’lad tourism integration IP ，and then constructs Zhaoxing Dong Village’s cultural and tourism integration IP ，aiming to provide theoretical and practicalrefecfeoctioofulualdtusitegatioIndseveloenticoitlsschZ oxing Dong Village.

Key wordsZhaoxing Dong Village;SWOT analysis;Cultural and tourism integration IP

2020年11月《文化和旅游部关于推动数字文化产业高质量发展的意见》提出推动加强文化IP开发和转化[1]。（剩余11013字）