基于游客感知的开平碉楼传统村落文化景观优化策略研究

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基金项目：“广州市水务遗产价值评价与保护策略研究”（编号：GD23XGL098）

Abstract

Existing studies on heritage tourism are mostly limited to a single perspective of heritage sites or tourist destinations，with insufficient exploration of tourists'cognition，emotional resonance，and behavioral interaction.Based on the'cognition-affect-behavior'theoretical framework， this study takes Kaiping Diaolou and Villages as an empirical case to analyze tourists'cognitive structure，emotional preferences，and spatial behavioral characteristics. The results show that tourists'cognitive structure presents a'core-transition-periphery' characteristic.Their overall affection is predominantly positive，while acognitive tension exists between their recognition of cultural value and dissatisfaction with tourism services. The spatial distribution of tourists'points of interest forms a'one core，multiple nodes' pattern，and their behavioral activities are constrained by factors such as the distribution of Diaolou and road networks. This study， by integrating the internal logic of tourists' perception of'cognitive stratification-emotional tension-behavioral orientation'，puts forward corresponding landscape optimization strategies： in terms ofcognition，it connects thestories of the overseas Chinese to construct a cognitive system; in terms of affect， it anchors tourists'emotional preferences to create immersive experiences;in terms of behavior，it optimizes the spatial governance to guide recreational activities.

Keywords

Kaiping Diaolou and Villages; Tourist perception;'Cognitionaffect-behavior'theory; Cultural landscape of traditional villages; World cultural heritage

文章亮点

1）以统一的“认知-情感-行为”理论框架为支撑，剖析了开平碉楼与村落游客的认知结构、情感偏好与空间行为特征，完善了遗产地旅游体验研究的系统性视角。（剩余11740字）