人工智能对体育产业创新的影响及机制研究

——来自中国城市面板数据的经验证据

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中图分类号：G80 文献标志码：A 文章编号：1006-7116（2026）01-0092-12

Abstract： Based on the city panel data in China from 2006 to 2023，this paper empirically examines the impact of artificial intellgenceon the sports industry innovation and itsefect mechanism.The results exhibit that： （1） artificial intelligence has significantly promoted sports industry innovation，and for every 1% increase in the development level of artificial intelligence，the level of the sports industry innovation increases by 0.14% .This conclusion remained highly stable after multiple robustness tests.（2） Heterogeneity analysis reveals that the industry innovation effectof artificial intelligence shows structural diferences，namely its effect is more prominent inloweradministrative-leveland smaler-sized mediumandsmall citiesandin theeasternregion，while in higher-level citiesand thewesternregion，thereisa decreasing marginal effect orevenanegativeeffect.（3） Mechanism test finds that artificial intellgence transmits innovation momentum through paths such as increasing labormobility，stimulating entrepreneurial activity，and promoting industrial structureupgrading，and thereby enhancing the innovativelevel of the sportsindustryincities.

Keywords：artificial inteligence;sports industry inovation; city panel data;empiricalresearch; effect mechanism

在当前全球科技创新浪潮下，人工智能正深度重构体育产业生态，重塑体育经济的增长逻辑。（剩余15444字）