面向有效需求的居民体育消费潜力多维测度：理论框架与实证检验

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中图分类号：G80-05 文献标志码：A 文章编号：1006-7116（2026）01-0083-09

Abstract： Basedon the sorting of the effective demand theory，this paper distinguishesthe concept frameworkof sportsconsumption potential，constructsan index system for residents' sports consumption，and also uses the entropy method to empiricall study the multi-dimensional data of residents'sports consumption potential in China from 2015 to 2023.The results showed that： （1）the index system ofresidents'sports consumption potential in China atthis stage mainly includes a primary index composed of three dimensions including consumption needs，sports consumption capacityand sports consumption environment，asecondary index composed ofsix elements including the main body of sports consumption needs，the object of sports consumption，payment capacityparticipation capacity，social environmentand market environment，and 29 specific indicators，which could effectivelymeasure and compare specific level and main problems existing between residents'sports consumption potential in diffrent years; （2）the overalltrend of residents' sports consumption potential in China from 2015 to 2023 showed a stable upward trend，butthe driving factors in different stages of the vertical direction showed a typical dynamic change trajectory，and displayed obviousdiffrences inthe dynamic supportamong theelementswithindiferent dimensions in the horizontal direction.It has beensuggested that the measurement index should be popularized and applied by distinguishing regions and levels，and the policy should be precisely implemented to effectively release the potential of residents' sports consumption by distinguishing dimensions and elements.

Keywords： sports consumption potential;multi-dimensional measurement；motivation elements；efective demand

党的二十大报告强调“着力扩大内需，增强消费对经济发展的基础性作用”。（剩余14511字）