新闻价值如何影响体育新闻的在线传播效果？

——项基于亲近性与显要性的实验研究

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中图分类号：G80-05 文献标志码：A 文章编号：1006-7116（2026）01-0064-11

Abstract： How can sports news achieve more effective dissemination in the new media environment？Media outlets often need to strike a balance between covering major sporting events and teling empathetic stories.To explore the optimal mix of news values，this study experimentally analyzes the effects of these two key elements including proximity and prominence of news value on perceived credibility and online engagement. Findings reveal that while both proximityand prominence can enhance the impact of sports news，but their imbalance will lead to negative effects.Specifically， when a sports news story possesses high prominence but lacks proximity， the audience's perceived credibility significantly decreases，which in turn suppresss their intention to interact.Perceived credibility of news plays a crucial mediating role in this process.This study，from the perspective of news value combination，empirically identifies theoptimal practical framework for the online disseminationof sports news，and suggests that while chasing for major themes，sports journalists must enhance the proximity of their reporting with vivid detailsand personalized naratives，soas to solidifythe foundationof public trust，evoke broad audience empathy，and thereby efectively convey the diverse social and humanistic values embedded in sports events.

Keywords： sports news；news value；online communication effect；experimental study；credibility perception

对于新媒体生态下的体育记者而言，新闻价值的选择常常面临着两难境地：是应该突出运动员激动人心的夺冠时刻与比赛数据，还是深度挖掘台前幕后的故事性细节？前者能体现体育新闻的专业度，具备极高显要性；而后者则能够与体育粉丝产生强烈情感联结和身份认同，体现新闻的亲近性。（剩余21012字）