高校“大思政课”要善用主流媒体文化资源

——央视节目《主持人大赛》思政教育力的生成逻辑与教学转化路径

打开文本图片集

中图分类号：G641 文献标识码：A D0I：10.7535/j.issn.1671-1653.2026.02.011

Abstract： The CCTV program Host Com petition，which integrates ideological depth with entertainment value. The program is imbued with rich ideological and political education content across its various dimensions， including topic selection， stage presentation， artistic expresson，and functional extension，thereby providing dynamic teaching materials and practical models for efectively delivering these courses. This potential can be realized through several key approaches：constructing a multi-dimensional ideological and political knowledge repository to transform program content into teaching resources；activating classroom instruction based on the competition's inherent logic to innovate interactive teaching models；and expanding the "small clasroom" into a "vast social stage" to broaden the space for practical education. These pathways collctively enrich and extend the construction of "Macro-Ideological and Political Education" in universities.

Keywords： university "Macro-Ideological and Political Education"; Host Com petition ; ideological and political education power

一、引言

思想政治理论课（以下简称“思政课"既是落实立德树人根本任务的关键课程，也是国家主流意识形态教育的主阵地。（剩余14398字）