档案文化资源影像叙事传输分析及说服机制研究

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Research on Transmission Analysis and Persuasion Mechanism of Visual Narrative in Archival Cultural Resources

Wang Huajing， Shi Huimin， Liu Shuni （ArchivesofXi'anJiaotongUniversity，Xi'an，Shaanxi）

Abstract： Archival cultural resource image naratives utilize unique audiovisual language and symbolic logic to convey archival stories.Thepersuasiveefectofthesestoriesisprimarilyachievedthrough"narativetransportation."Acomparison ofthe narativestructures，agencies，anddiscourses in traditional media，digital networks，andphysical space-based archivalculturalresourceimage naratives highlights theirdistinctcharacteristics，analyzingandexplaining how"narative transportation"influenceschanges inatitudesandbeliefs.Inresponsetothecomplex informationdisseminationenvironment and the diverse needsof audiences in the digitalage，enhancing the persuasive powerofarchivalculturalresource image naratives involves focusing onaspects such asemphasizing core values，crafting intricate plots，developing multidimensional characters，aligningithudienceneeds，andadaptingnarrativefoms.Theseeffortsitopromotetheeficientdisseination andsustainabledevelopmentofarchivalculture inthecontemporary multicultural ecosystem，enhancing itsculturalreachand social impact.

Keywords：Archival Cultural Resources;ImageNarrative;Narrative Transportation;PersuasionMechanism

档案文化资源承载着人类文明记忆，是文化传承与创新的基石，在整合图书、文物等文化资源中发挥着枢纽作用。（剩余12163字）