基于产品生命周期的木质家具制造企业
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·木材科学与工程 Wood Science and Engineering ·
中图分类号：F274
文献标识码：A
DOI： 10.7525/j.issn.1006-8023.2026.01.010
Wooden Furniture Manufacturing Enterprises Based on Product Life Cycle
SONG Wenbo， DONG Jingfeng*， TAO Xinmin （College of Civil Engineering and Transportation， Northeast Forestry University， Harbin 150040， China）
Abstract： In the wood furniture market tends to be saturated at the moment， the competition between the supply chains of wood furniture manufacturing enterprises has become more and more prominent， and the optimization of competitive strategy has become a core proposition to determine the survival and development of enterprises. This paper takes the product life cycle theory as the basis， takes two wooden furniture manufacturing enterprise supply chains as the research object， takes the wooden furniture product price， log cost， online and offline publicity cost as the decision variables of the utility function， and introduces the fuzzy stochastic method to deal with the sensitivity coefficients in the function， and studies the wooden furniture manufacturing enterprise supply chain competition strategy in different life stages through Nash game and Stankelberg game method， combined with the omnichannel retail structure. The study shows that： the utility value is higher under the Stankelberg game， which is about 4% higher than that of the Nash game; the utility of the two wooden furniture manufacturing enterprises will decrease with the development of the life stage of the wooden furniture under different games; the wooden furniture manufacturing enterprises should dynamically adjust their competitive strategies according to the life cycle stage of the products， and give priority to the use of differentiated pricing and cost control strategies， especially in the introduction period and the development period.
Keywords： Wooden furniture; product life cycle; Nash game; Stackelberg game; supply chain competition strategy; omnichannel retail; fuzzy random demand
0 引言
木质家具于21世纪初取代纸制品成为中国木质林产品第一大出口品类后，呈现出显著的持续增长态势，统计数据显示，1996～2018年，该产业出口额年均复合增长率持续保持在 15% 以上，出口规模扩张速度位居全球同行业前列[1]。（剩余18754字）