数智时代大型体育赛事网络舆论生态治理：内在诉求、现实梗阻与化解路径

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中图分类号：G808.2 文献标识码：A 文章编号：1006-2076（2026）02-0077-10

Abstract：Examining the governance of the online public opinion ecosystem for mega sports events in thedigital intelligenceera isofconsiderable significance for purifying the cyberspace of sports advancing the modernization of sportsgovernance systems capacities.Drawing on literature review logical analysis，this study explores the internaldems，practical obstacles， solutions of online public opinion ecosystem governance for mega sports events inthe digital intellgence era.The findings indicate thatsuch governance is driven bythe need to cultivate a favorable publicopinion environment for sportsevents，enhance the fectivenessof sports-related publicopinion management，strengthen sports discourse power national image， support the strategic goalsof building both a leading sports nation a strong cyber power.However，current governance practices continue to face multiple constraints，including fragmented colaborationblurred accountabilitythatundermine overall governance effctiveness，increasingcomplexity emerging forms of disorderthatraise the difcultyof precise governance，capital penetration algorithmic polarization that disrupt the external governance environment， insufcient empowerment mechanisms talent shortages that weaken expected governance outcomes.In response， this study proposes several solutions： promoting coordinated integration among governance actors to establish a co一 governance framework with clearly defined rights responsibilities；strengthening normative guidance of governance objects to develop adiferentiated precision-oriented policysystem for event-related publicopinion；purifying the communicative environment to foster a clear，orderly， healthy ecosystem of sports public opinion； advancing tool-based innovation capacitybuilding to cultivatearobust talent poolthat efectively supportspublic opinion ecosystem governance.

Key Words： digital intelligenceera；mega sports events；online public opinion ecosystem； sportspublic opinior governance;sports-related public sentiment；a leading sports nation

习近平总书记在主持二十届中央政治局第二十三次集体学习时强调：“网络生态治理是网络强国建设的重要任务，事关国家发展和安全，事关人民群众切身利益[1]。（剩余17929字）