社会资本视角下全媒体时代体育社交的结构与行动

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中图分类号：G80-051 文献标识码：A 文章编号：1006-2076（2026）02-0001-12

Abstract：Inthe all-media era，sportssocializing has been deeply integrated into people's lives and has become a highlytopical lifestyle.However，inthefaceof thevigorousdevelopment ofsocialpractice，thetheoretical construction in the academic field still lags relatively behind，calling for in depth theoretical exploration. Based on the theory of social capital，this study systematically elaborates on the basic structure andaction modes of sports socializing.The study holds that：（1） Sportssocializing is a social activityin which sports actorsengage in interpersonal communication through sports participation or sports viewing，so as to maintain，accumulate，acquire， andutilize social resources，aiming toobtain corresponding emotional or instrumental returns within social networks. （2）Under the theoryof social capital，sportssocializing featuresa diversified composite structure，including participation-typeand viewing-type structures，spatial structures of " virtual-reality integration"both onlineand offline，resource structures composed of venues，activities，organizations and guidance，partner structures based on the length of time and quality，and process structures covering activity agreements，activityimplementation and activityrecollction.（3）Basedonthe theoryof social capital，the action logic of sportssocializing presents a dual path.The horizontal expressive actions aim to maintain existing social resources，and their returns are manifested as significant improvements inindividuals’physical health，mental healthandlifesatisfaction；the vertical instrumental actions focus on the acquisition and exchange of resources，which can bring economic benefits，political power and social prestige to sports actors，thereby helping them achieve social class advancement.

Key words：sports communication；sports socializing；social capital；qualitative research；structureand action；allmedia

当今中国，体育不仅是强身健体的重要方式，更是实现中华民族伟大复兴的重要组成部分。（剩余21506字）