侨校中华优秀传统体育文化的国际传播实践与创新路径

——以暨南大学为例

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中图分类号：G812 文献标识码：A 文章编号：1009-9840（2026）02-0067-05

Abstract： Overseas Chinese universities are vital carriers for spreading excellnt traditional Chinese sports culture to compatriots in Hong Kong， Macao and Taiwan， as well as to overseas Chinese and the wider international community. Based on semiotics， intercultural communication and psychoculture， this study constructs a theoretical model for the innovative development and international communication of traditional sports culture from the perspective of overseas Chinese universities. Taking Jinan University as a case，this paper analyzes its practical paths and dilemmas，and puts forward feasible approaches and risk botom lines. The results show that efforts should be made to integrate traditional sports skills with values， strengthen guidance for cross - cultural symbol reconstruction， and establish a long -term communication mechanism through global alumni networks. In communication， it is necessary to adhere to Chinese cultural standpoint， resist pseudo - mystification and commercial false packaging， and avoid integration with rebellious and violent subcultures. This study can provide references for overseas Chinese universities and international Chinese education institutions， and offer practical ideas for the overseas communication of traditional Chinese culture.

Key words： overseas Chinese universities; excellent traditional Chinese culture; ethnic traditional sports; intercultural communication

中华优秀传统体育文化是中华优秀传统文化的重要组成，是中华文化走向世界、提升国家文化软实力的重要载体。（剩余8440字）