数实融合情境下县级综合档案馆品牌矩阵构建研究

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Abstract：Withthein-depthdevelopmentof thenewroundof technologicalrevolutionandindustrialtransformation，the developmentconceptsndpracticesinallfeldshaveundergoneprofoundchanges.TheDigital-RealIntegration，haractezed by the core featuresof digital technologyempowermentand dataelement-driven，isdrivingallindustries totransformand ugradetowards digitalizationand intellgence.Brand is an important symbolof high-qualitydevelopment and is now adapting tothetrendofdigitalandphysical integrationtoreshapethecompetitionlogic.Againstthisbackdrop，county-level comprehensive archives urgentlyneed tobuilda brand matrix toenhance theefficiencyofpublicservices，activatethe potential ofarchivalculture，strengthensocialrecognition，andexpandtheinfuenceofthearchives'brand.BasedonAnsosatrix andfocusingonthecoreconceptofthedeepintegrationofdigitalandphysicalspaces，thisarticleanalyzes thestrategiesfor constructinga brand matrix forcounty-levelcomprehensivearchives inthecontextofDigital-Real Integration，including the penetrationofarchival brands，thedevelopmentofarchivalbrands，thedevelopmentofarchival masterpieces，ndthe diversified operation of the archival brand matrix.

Keywords： Digital-Real Integration; County-level Comprehensive Archives; Brand Matrix; Archive Brand

数字技术在实体空间的广泛应用催生了与实体空间相关联的数字空间，形成了“数实相融”的新情境。（剩余13519字）