公共图书馆营销策划人才甄选研究

打开文本图片集

关键词：公共图书馆；营销策划；人才；胜任力模型；属性层次模型中图分类号：G258.2 文献标识码：A

Research on Talent Selection for Marketing Planning in Public Libraries

Abstract Marketing planning talents playa critical role inenhancing the brand recognitionof public libraries and optimizing service oferings，significantly impacting library services.This paper investigates the current statusof marketing planning talents inpublic libraries and identifies several prominent isues：weak marketingawareness and insufficient talent numbers;homogeneous talent structure and inadequateprofessional skils；underdeveloped training systems and limitedcarer development;anduneven regional development with significanturban-rural disparities.Based onthesefindings，acompetencemodelforpubliclibrarymarketing planning talents isconstructed，definingkeyelements acrossknowledge，skils，and personal qualies.TheAtribute HierarchyModel （AHM） is thenapplied to simulateand rank candidates.Finally，targeted talent selectionrecommendations are proposed，providing theoretical guidance and practical reference for improving service quality and competitiveness in public libraries.

Key words public libraries; marketing planning; talents; competence model; Attribute Hierarchy Model

随着社会的发展、科技的进步以及公众文化素养的提高，公众对公共图书馆的需求也在不断演变[1]。（剩余9408字）