中国式现代化视域下企业创新决策对品牌价值的路径格局

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中图分类号：F203.9 文献标志码：A

The Pathway of Corporate Innovation Decisions to Brand Value from the Perspective of Chinese Modernization

WANG Shizhe （National Academy of Chinese Modernization，Chinese Academy of Social Sciences，Beijing 1OOo06，China）

Abstract：Chinese modernization is driven by innovation，with the goal of development，driving the transformation and upgrading of modern civilization. The modernization development has a significant impact on the innovation decision-making of enterprises，corporate innovation is the hope for the socioeconomic development，the primary effect of promoting the economy is to achieve an enhancement in the new quality productive forces. The formulation and implementation of corporate innovation decisions，primarily through organizational innovation in enterprises，enterprise research and development innovation，corporate Product Innovation，corporate marketing innovation，Formulate multidimensional marketing decisions.Achieve the elevation of brand value，thereby affecting the investment value of the brand，brand resonance value， brand performance value，the cultivation of brand loyalty value.Innovative decision-making serves as the core driving force of brand equity，enhance market competitive advantages，creating intangible assets for enterprises. Thus，enhancing risk mitigation strategies and increasing the social impact of enterprises. The implicit costs embodied in the development of brand value serve as an asset，bringing considerable profit benefits to the enterprise，building the practical framework for Brand China，provide strategic support for the economic development ofChinese modernization.

Key words：Chinese modernization; corporate innovation decision-making; brand value; new quality productive forces

中国式现代化是全体人民共同富裕的现代化。（剩余9060字）