集思共笺：社会化阅读评论的主题框架及其策略研究

打开文本图片集

[中图分类号] G237 [文献标识码] A [文章编号] 1009-5853（2026）02-0077-10

Collective Commentary ： Thematic Framework and Reviewing Strategies of Social Reading Reviews

Jian Hua Song Tianyuan Wang Xiaoguang

（School of Information Management， Wuhan University， Wuhan， ） （School of Information Management， Wuhan University， Wuhan， ） （School of Information Management/Research Institute for Publishing， Wuhan University， Wuhan， ）

[Abstract] Taking online book reviews as the research subject， this article employs thematic analysis to construct a thematic framework of social reading reviews， comprising six core themes： content reproduction， reflective inspiration， knowledge co-construction， decision support， emotional expression， and experiential communication， along with fifteen subthemes. Subsequently， using association rule mining grounded in Self-determination Theory， the article identifies three reviewing strategies： a cognitive analytical strategy motivated by providing rational analysis， sharing knowledge， and supporting decision-making; an individual expressive strategy motivated by expressing individuality， internalizing knowledge， and sharing emotion; and a community interactive strategy motivated by social interaction， sharing experiences， and obtaining a sense of group belonging. Theoretically， the article deepens the understanding of the content structure and production patterns of social reading reviews and provides support for fine-grained content analysis and research on reviewing behaviors in future studies.

Practically， it offers implications for platform governance and functional design in online reading communities.

[Key words] Social reading Thematic analysis Digital reading UGC Online community

1 引言

传统阅读语境下，笺注蕴含理性的思辨和感性的独创，呈现阅读思索过程 [1] ；数字阅读语境下，社会化阅读评论实现由“孤立笺注”向“集思共创”的转向，展现了共享式网络文化资源的结构和形成过程。（剩余10949字）