数智媒体时代全民阅读社会结构转型升级 及其优化路径

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[中图分类号] G230 [文献标识码] A [文章编号] 1009-5853（2026）02-0008-12

The Transformation and Optimization Pathways of the National Reading Social Structure in the Era of Digital and Intelligent Media

Huang Xiaoxin

(Center for East and North Asian Studies, Zhejiang Yuexiu University, Shaoxing, )

[Abstract] With the popularization of digital reading, market expansion, intergenerational integration and deep integration of digital and intelligent technologies, China’s National Reading for All social structure is transforming and upgrading. Empowered by digital and intelligent media, the transformation focuses on the diversification of subject structure, interactive reading behaviors, integrated resource structure, precise services and the synergy of regulatory technologies and systems. Driven by policies, technology, demand and market, it still faces challenges such as insufficient collaboration, fragmented resources, digital divide, AI-related risks and lack of regulation. The optimization paths include improving top-level design, bridging the digital divide, stimulating content innovation, standardizing algorithms and strengthening governance capabilities.

[Key words] Digital and intelligent media Social structure of National Reading Transformation and upgrading Optimization paths

随着人工智能、大数据、云计算、元宇宙、物联网等技术在宽带网络、智能手机支持下的深度融合，人类社会已不可逆转地迈入数智媒体时代，即以数字化与智能化深度融合为核心，实现信息的精准生产、高效传播与智能交互的媒介发展阶段。（剩余17379字）