论中国网络文学海外传播的叙事范式与国家形象构建

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[中图分类号] G239 [文献标识码] A [文章编号] 1009-5853（2026）02-0059-09

The Narrative Paradigms of Chinese Online Literature in Global Circulation and Their Role in National Image Construction

Wan Anlun Jiang Yujiao

（School of Journalism and Communication Digital Publishing Research Institute， Beijing Normal University， Beijing， （School of Journalism and Communication， Beijing Normal University， Beijing，

[Abstract] In the process of global dissemination， Chinese online literature constructs national image through three major narrative paradigms， collectivist ensemble narratives， individual hero-centric narratives， and non-human intelligent agent narratives， operating across the cultural， value， and discursive dimensions. The cultural dimension constitutes the symbolic representation of national image dissemination， the value dimension consolidates its value-based projection， and the discursive dimension enhances its international acceptability. Building on this analytical framework， this article further proposes pathways for innovating narrative paradigms and advancing national image construction including fostering coordinated collaboration among multiple actors such as the state， platforms， translators， and users; strengthening the soft influence of cultural commodities; deepening grassroots expressions in cultural storytelling; advancing a “light-touch” strategy of implicit dissemination to facilitate international reception; and establishing a reciprocal narrative circulation mechanism in which overseas dissemination feeds back into domestic narrative production.

[Key words] Online literature Overseas dissemination Narrative paradigms National image construction

在全球文化竞争加剧与传播技术革新的双重背景下，中国网络文学作为数字媒介语境下快速崛起的新型数字出版业态和文艺形态，近年来在海外市场引发广泛关注。（剩余12282字）