互联网时代下生鲜农产品电子商务运营模式创新研究

【摘  要】市场经济体制下，传统商品的固定渠道和单一销售模式联合互联网技术可以实现不断创新发展。电子商务背景下，管理流程和业务服务与时俱进、推陈出新。结合行业发展和市场形势变化，各种电子商务模式不断涌现，特别是对生鲜农产品电子商务运营模式的研究具有重要的现实意义。

【Abstract】Under the market economy system， the fixed channel and single sales mode of traditional commodities combined with internet technology can achieve continuous innovation and development. Under the background of e-commerce， the management process and business services keep pace with the times and bring forth the new. Combined with the development of the industry and the changes of the market situation， various e-commerce modes are constantly emerging. Especially the research on the e-commerce operation mode of fresh agricultural products has important practical significance.

【关键词】互联网;生鲜农产品;电商;运营模式

【Keywords】internet; fresh agricultural products; e-commerce; operation mode

【中图分类号】F724.6;F323                                             【文献标志码】A                                                 【文章编号】1673-1069（2021）01-0054-02

1 生鲜农产品电子商务运营模式概述

1.1 定义

生鲜电商是生鲜农产品基于电子商务的运作体系在线上销售生鲜农产品的一种营销模式，是现代信息化、数字化商务模式的产业升级，区别于线下传统销售模式，生鲜电商要通过全面、细致的管理来保证客户的购买体验。（剩余2930字）