乡村体育赛事经济价值的实现机制

一一基于资源、资产、资本概念模型的 阐释

打开文本图片集

中图分类号：G80-05

文献标志码：A

DOI：10.14036/j.cnki.cn11-4513.2026.01.004

Abstract The economic value realization of rural sports events isan important topic in the role of sports inthe comprehensive revitalization of rural areas. Using grounded theory，with the main case of“Village BA” in Taipan Village andauxiliary cases such as“Village Super League”in RongJiang County，in-depth interviews with31 stakeholders were conducted to explore the intrinsic mechanisms of the economic value realization of rural sports events.A “resource endowment-value creation-value realization”chain transformation structure was constructed. The analysis revealed that resource endowment includes three dimensions： sports resources， cultural resources， and ecological resources. The value creation mechanism encompasss six aspects： value recognition，symbolization，branding，productization，service orientation，and resource integration.The value re alizationmechanism includes fivestages： marketoperation，traffcconversion，industrial integration，and profit distribution and value enhancement. The collaborative governance mechanism encompasses five components：villager self-govermance，local government services，enterprise participation，social forces coordination，and sustainable development.Itruns through the entire value transformation process and provides institutional guarantees. Based on the Resource-Based View theory，the study conceptualizes this value realization process as a“resource-asset-capital”transformation model，revealing the internal logic of how rural sports events realize value transformation through the combination of heterogeneous resourcesand organizational capabilities. Based on this， practical pathways are proposed in four areas： identifying and activating resource endowments， collaborativelyadvancing value creation，leveraging the role of the masses，and focusing on sustainable development.

Keywordsrural sports events; economic value; value transformation; resource-based view

中共二十届四中全会强调，“十五五"时期经济社会发展必须坚持人民至上，以满足人民日益增长的美好生活需要为根本自的，扎实推进全体人民共同富裕。（剩余17491字）