大型体育赛事的成本与收益之争

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中图分类号：G80-05

文献标志码：A

DOI：10.14036/j.cnki.cn11-4513.2026.01.001

Abstract A comprehensive and objective understanding of the potential benefits and posible costs of hosting large-scale events is a prerequisitefor improving their effectiveness.Taking the Olympic Games as an example， this study employs methods suchas literature review，comparative research，case studies，and logical analysis to deconstruct the cost composition and revenue sources of large-scale events in detail. It also examines the po一 tential positiveand negative impacts of such events on host locations from dimensions such as facility legacy and regional renewal，providing theoretical references for the bidding and hosting of major sports events.Results indicate that， from an economic perspective，hosting large-scale events generally requires subsidies from public funds，and their economic benefits arenot significant.Interms of sports facilitylegacy，regional renewal， enhancement of the host's image， psychic income as well as sports development，opportunities and challenges coexist.It is suggested that scientific evaluation isessential for sports events selection and bidding decision; emphasis should be placed on costs and benefits sharing mechanism during the negotiation between host city and event owners; and strategic planning and active leverage is key to maximizing the benefits while reducing costs and risks of hosting major sporting events.

Keywords Major sporting events; Olympic Games; cost-effectiveness; economic impact; legacy

所谓大型体育赛事一般是指规模较大、参与人数较多（包括运动员、现场观众与媒体观众）具有较高竞技水平与观赏价值以及较广泛社会影响力的体育竞赛活动。（剩余24984字）