乡村文旅产业数字化振兴机理与路径研究

摘要 围绕数字赋能文旅产业发展的相关问题，聚焦于数字赋能文旅产业发展机理，从现阶段发展面临的阻滞问题入手，剖析数字赋能乡村文旅产业高速发展的内生机理，提出数字赋能文旅产业的发展路径，即理念更新、职能更新、融合更新和服务更新，最终实现乡村文旅产业的全面振兴。

关键词 乡村文旅产业;数字化;机理;路径

中图分类号 F323  文献标识码 A  文章编号 0517-6611（2022）07-0239-04

doi：10.3969/j.issn.0517-6611.2022.07.057

开放科学（资源服务）标识码（OSID）：

Mechanism and Path Study on Digitization of Rural Cultural Tourism Industry

CHEN Ling-yun1， PENG Shou-ping2

（1. Zhejiang College of Security Technology， Wenzhou， Zhejiang 325200;2. Wenzhou Vocational College of Science and Technology， Wenzhou， Zhejiang 325006）

Abstract The key to develop the cultural tourism industry is to focus on its digitization.We analyzed the endogenous mechanism in high-speed development of the rural cultural tourism industry from its current situation and pain points. In order to boost the digitization of the rural cultural tourism industry， we proposed the following development paths： conception renew， function renew， integration renew and service renew.

Key words Rural cultural tourism industry;Digitization;Mechanism;Path

《中華人民共和国国民经济和社会发展第十四个五年规划和2035年远景目标纲要》指出，要实施文化产业数字化战略;要全面推进乡村振兴战略，实施乡村建设行动;要深入发展智慧旅游[1]。（剩余8537字）