有机农产品的网络营销困境及出路

摘  要：网络营销的迅速发展给有机农产品带来机遇，改变有机农产品传统营销模式的同时也给有机农产品的营销带来新的挑战。有机农产品网络营销是现代农业发展的趋势，需要不断的探讨和研究。文章主要通过探讨有机农产品网络营销困境，提出相应的解决对策。

关键词：有机农产品;网络营销;营销困境及出路

中图分类号：F323.7      文献标志码：A          文章编号：2096-9902（2022）11-0100-03

Abstract： The rapid development of network marketing has brought opportunities to organic agricultural products， changed the traditional marketing mode of organic agricultural products， but also brought new challenges to the marketing of organic agricultural products. The network marketing of organic agricultural products is the trend of the development of modern agriculture， which needs constant discussion and research. This paper mainly discusses the dilemma of network marketing of organic agricultural products and puts forward the corresponding countermeasures.

Keywords： organic agricultural product; network marketing; marketing dilemma and way out

自從改革开放以来，我国的农业生产和发展取得了巨大的进步，农产品的种类变得越来越丰富，农产品的产量也越来越高，农业的迅速发展在很大程度上提高了人们的物质生活水平。（剩余4125字）

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