基于微信小程序的农村土特产新型经销模式分析

摘  要：通过对山东省淄博市金山镇农村土特产网络营销实地调研考察及对临淄区城市群体购买农村土特产的意向分析，借助微信小程序的乡村特产“产-供-销”新型经销模式，将互联网与农业全产业链进一步融合，旨在创造出更高的价值，从而进一步助力乡村振兴。

关键词：新型经销模式;农村土特产;乡村振兴;精准

中图分类号：F323.7      文献标志码：A          文章编号：2096-9902（2022）02-0004-03

Abstract： Through the on-the-spot investigation and investigation on the online marketing of rural local specialties in Jinshan Town， Zibo City， Shandong Province and the analysis of the intention of urban groups in Linzi District to buy rural local specialties， with the help of the new distribution mode of "production-supply-marketing" of rural specialties of WeChat Mini Program， the Internet and the whole agricultural industry chain are further integrated to create higher value， so as to further promote rural revitalization.

Keywords： new distribution mode; rural local specialties; rural revitalization; precision

在乡村振兴的背景下，农村产业转型升级迫在眉睫，农村土特产的销售在新媒体的推动下发展迅速，新媒体以其形式丰富、互动性强、渠道广泛、覆盖率高、推广方便等特点在网络营销中占据越来越重要的地位。（剩余4789字）