设计视角下新消费市场的非遗活态传承方式

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With the change of consumer market environment， the personalized， interest-based and value-oriented consumer demands put forward by the new consumers have brought more space for the heritage development of intangible cultural heritage in contemporary times. This paper adopts the case study method to explore the contemporary way of living heritage in the new consumer environment from the perspective of design. The epochal changes of living inheritance in the new consumer market promote the integration of intangible cultural heritage into the contemporary market environment， and more effectively achieve the effect of inheritance of intangible cultural heritage.

随着消费市场环境的变化，新消费人群所提出的个性化、兴趣化、颜值至上等消费需求，为非遗在当代带来了更多的传承发展空间。（剩余4294字）